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How would you better market this health food company?

Discussion in 'General Marketing' started by KL70, Apr 4, 2018.

  1. #1
    I'm profiling a health food company on the link below, in my marketing course and I'd be interested to get feedback from people on how you'd better market them to the public, in terms of getting more people to buy and try it, but only with a $250 000 marketing budget, which isn't much and isn't enough to do any marketing on TV.

    They produce green banana flour, that has many great health benefits to normal wheat flour and is gluten free, plus it can be used in smoothies. The flour has no banana taste.
    The only problem, is that it's a lot more expensive than wheat flour, so it's a harder sell, as most people only care about cheapness of price. A 2 kg bag costs $36 (Australian) and a 10 kg bag costs $180.

    KL70, Apr 4, 2018 IP
  2. Chiedo

    Chiedo Member

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    Hey KL70,

    Everyone's selling healthy alternatives these days. Healthy alternatives to the healthy alternatives.

    What makes you different? And don't list the health benefits. Everyone's listing different health benefits.

    What makes your company a company people want to identify with.

    If I were you, I'd look at sponsorships. Who can you sponsor to get your brand positive publicity?

    Maybe even influencer marketing. If people see Justin Bieber eating your green banana flour, the business will come haha
    Chiedo, Apr 4, 2018 IP