You want to get as many people as possible to bookmark your website. Specifically, you want people to save it as their home page because that's what you designed it as: a starting place for the rest of the internet. Lots of people have simple but elegant search engine sites as their home page (dogpile, which borrows results from other searches is an example) and you've designed your site to fit in this vein. You've designed it so it borrows results from Google (the most popular search) but you've also added something special to make it different and unique. Everything is ready. But how do you get people to choose it as their home page? Does it all depend on an eye catching appearance from there?