I'm going to be having a scholarship available for university/college students sponsored by my website. How would I reach students of various universities throughout U.S. and Canada to let them know about it? I don't want to spend even more money to get them to apply for it. I assume once enough people from each university knows I will get quite a bit of word of mouth but how can I get the initial bunch?
I think you should directly contact the universities mailing these universities once and see what they mail you back...
A lot of college kids are hanging out on facebook, so I would start there. Maybe create a youtube account, post some videos, then post them on your facebook account.
Are there sites you can submit scholarship info to? Craigslist might be a good option - sending press releases to colleges and their student newspapers might help too. Good luck!
MySpace MySpace MySpace - use the free friend adder sites - and make a very informative profile - you will reach TONS of people who will be interested. It won't happen overnight - give it a few weeks FaceBook is another great Social Network to reach that audience too - but reaching MASS amounts of people is a whole lot easier on MySpace these days - at least that's been my experience. So my opinion would be Social Networks as well - best of luck!
You want to be on sites like this http://talk.collegeconfidential.com/ or http://www.gocollegeforums.com/ You can typically cut a deal with forum owners like that to send a mass PM to everyone such as this deal here. http://forums.digitalpoint.com/showthread.php?t=1219618&highlight=mayank slightly different demographic on that deal but pre-college students is not exactly off your target. It should be fairly easy since you are offering something for free
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