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How will voice search change the digital marketing?

Discussion in 'Search Engine Optimization' started by FrazeTowne, Mar 27, 2019.

  1. #1
    As per a survey by Edison Research, One in every 6 American owns a#voiceactivated smart-speaker. This confirms voice searches are on the rise.
    So, one needs to adapt or else be prepared to fall down in the#SERPrankings.
    SEMrush
    Have you optimized your strategies according to this latest trend?
     
    FrazeTowne, Mar 27, 2019 IP
    SEMrush
  2. aamaralynch

    aamaralynch Peon

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    #2
    you must add longtail based keywords in your content and make sure your content should be user-friendly because I read in 2020 50% searches based on voice search.
     
    aamaralynch, Aug 30, 2019 IP
  3. Shivani Shrivastav

    Shivani Shrivastav Active Member

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    #3
    We all know very well that voice search is getting very high popularity day by day. Statistics show that most of the searches made in a day are voice searches. This has mainly happened because of Bixby, Amazon’s Alexa, Apple’s Siri and Google Assistant. It is very convenient to use, so voice search has become popular nowadays.
    Due to this, we can say that voice search change the digital marketing.
     
    Shivani Shrivastav, Aug 30, 2019 IP
  4. Oso Optimized

    Oso Optimized Greenhorn

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    #4
    SEOs have been talking about this for many years, but it is finally upon us. Other than having a very diverse keyword focus, I am not certain about what to do. I have read however, that adding structured data helps.
     
    Oso Optimized, Sep 10, 2019 at 3:15 PM IP
  5. sarahk

    sarahk iTamer Staff

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    #5
    Do they think that people will use different search terms in a voice search?

    That doesn't make any sense to me.
     
    sarahk, Sep 10, 2019 at 7:16 PM IP
  6. Aryans

    Aryans Well-Known Member

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    #6
    Well, I don't think that people will use different search terms in a voice search coz Google is the best that everyone knew it, Google also making his strategy on this too...
     
    Aryans, Sep 11, 2019 at 12:13 AM IP
  7. Oso Optimized

    Oso Optimized Greenhorn

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    #7
    People will use different terms in Voice search. I know I do. When typing, I use the smallest number of words. For instance, if I need a mover in phoenix, I type "Phoenix Mover". When doing a voice search, I add many words to that like, "I need a mover in phoenix that will also pack and offer a cleaning service".

    But test it out for yourself. You may be surprised.
     
    Oso Optimized, Sep 11, 2019 at 7:14 AM IP
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  8. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #8
    Thus the idea of long-tailed keywords. There's a study that suggests that when we type on average we use 1-3 words, when we speak to search we use 7+ words.
     
    qwikad.com, Sep 11, 2019 at 7:31 AM IP
  9. sarahk

    sarahk iTamer Staff

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    #9
    I'd expect those extra words to be joining words rather than keywords... is that a fair expectation?
     
    sarahk, Sep 11, 2019 at 4:24 PM IP
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  10. mrb1129

    mrb1129 Well-Known Member

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    #10
    The way I see it OP just tried to increase post count.

    And @sarahk you are right. People search for 'tomato'. If in voice search then 'places to buy tomato' or 'price of tomato'. But that doesn't mean that if voice searched then people search about tomato and potato.
     
    mrb1129, Sep 11, 2019 at 8:01 PM IP