If you have a page that is ranking for certain keywords and you do quite significant changes to that pages content, how will this effect the pages rankings? I'm curious here beyond the obvious change in onpage factors such as keyword density, keyword in H1, etc,... So lets assume that somehow, the change in content was onpage optimized for the same keywords to the same degree. The page is ranking, so this could mean: 1. The onpage is giving the same weight, so the juice still holds and buisness as usual. 2. Google detects the change and applies a significant discount to the existing juice, thus decreasing its ranking significantly, or 3. Google detects the change and then flags the change. The algorithm then looks for additional links comming into the page after the change to confirm that the page is still high quality, and if it passes this, all good, if not, you will see a drop in rankings. As for point 3, I think I remember seeing a summary of a G patent that was all very confusing, but none the less I think seemed to indicate they were looking at temporal changes/creation in content and date of appearance of links. (Hence including that as a possibility). Therefore in Scenario 3, we will just need to ensure some solid link building is done to the page after the change to keep the G algorithm convinced of its relevence. Anyone have any insight into this?
well use the keywords properly through the page and this will really help you go up or down in sERP's
If the content is different and there's different keywords than it will lose its ranking on the previous keywords when google caches it again
Hey Onera, The page presents information on products. These products can be affilaite deals or presenting products as a result of direct advertising deals. I will want to change the products to test conversion of different products in the niche or in response to new/different advertisers comming on board. jdgoingcrazy and zurpit, I am trying to understand the effect of this beyond the effect of the change in onpage optimization of the page for the given keywords. So assume that somehow the onpage factors were optimized to the same degree for the same keywords, I want to understand the effect of simply seeing a significant change in the content of the page. i.e. we are ranking for "keyword", the page content changes significantly, but assume I made the change so that the page was still equally optimized (on page) for "keyword" as before. Will there be any effect simply due to observing significant change? Anyone have any insight here, would be very helpful to me.
Hi, I went through the same process, my initial site was an information source then changed to affiliate with completely different keywords, you can expect the site to go of the serp's once crawled again but if you keep building links with your new keyword as the anchor text it will start showing again for your new keywords, all in all it took us a month or two to be re-catogorised. So long as the links coming back to your site have your new keywords in then you should be fine.