Following are essentials for web masters to earn using their website Quality Content relevant to Website Quality content is a must if you want to earn using your website. You can get traffic by paid clicks or paid ads. but if you do not have quality content, your visitor will never return. Quality content must match your website. You should not talk about fitness stories when you have a website about pets. Affiliate programs Affiliate programs you are promoting through your website should match your website theme. For Example, if you are having fitness website then promote programs related to fitness and weight loss. Avoid using banners and lot of pictures for promoting. Add some quality articles or review about the product and at the end of the article place your affiliate links Search Engine Optimization Search Engine Optimization helps to bring qualified visitors to your website. The optimized website with quality content will attract more visitors and help in getting good rank. There are websites all over to teach you the ptimization principles. Adsense If you are using adsense in your website make sure relevant ads are displayed on your page. Links Exchange links with websites that is similar to your content Avoid Spam Avoid spam to promote your website.