You can create the group by going to application, and clicking on "Create Group" is at the top right of the page. On the next page, you can add descriptive information about the group. All groups need a group name, description, and the type of category. Click "Create Group" when you're ready.
Fan pages are better than groups for marketing.. are you planning to do everything yourself? It takes a lot of time designing the page to look good. You can get a custom page designed for around $200.
create the group is very simple in facebook you just login and then you will your left side create group tab
It is not that difficult to make your Facebook Fab page attractive even if you do not have enough experience. It will be nice to add iframe to your page which will make your page catchy and functional. The choice of facebook template is essential as well; you can find many worthy free and premium and facebook templates on the web. Personally I downloaded nice facebook template for free from hostfb.com
Here give the steps. How to Create a Facebook Business Page in the new Facebook : http://www.ehow.com/how_4920274_create-facebook-business-new-facebook.html
Creating a fb fan page is a kids job, but making it attractive, engaging audience and driving traffic to you site from there is what it takes to be a master. You should be counting on ROI when you are asking this, right ? So let me tell you, try and create a beautiful landing page image which any first time visitor will see on landing on your fb fan page. That image should have a button to prompt the user to Like your page. Once he is in , you can have tabs to promote offers and deals. believe me there is not better way than deals and discount offerings on social media which can drive traffic and loyal fans too. Get a head start by offering fans some discount for "Like'ing" your page. All the best !
At least give us an example of what type of fanpage you like and what niche you are working with.. but yeah deals, promotions, and etc. on fanpage usually give you a good kick off when you start.