The first rule of online business today is to get website traffic. So what is that magical visual content and how does it aid in the process of traffic generation?
Visual content can be anything form infographics to photos or videos. It's best to keep your visual content relevant to your business. For example by using pictures of your products or your team at work (with their permission of course). You could also take videos from trade shows or events, you could also do short Vlogs to engage your visitors. Instagram can be a great way to market with visual content as can Facebook. You can also share visual content from other blogs/brands if they are relevant to your own brand, with proper attribution of course.
Visual content is very effective in attracting people's attention. If you see big paragraphs of content, you might not feel like reading it; however, if the same content is depicted through images or infographics, you will get interested.