Company culture refers to the behaviors, traditions and practices of a particular organization. It is a wide range of aspects including the values, norms and systems. They could also be assumptions that dictate interpretation and response. They are deeply ingrained and shared within the organization. Basically, company culture is the personality and signature of a company. Every company has a different culture and it is often taught to new recruits such that they are able to perceive and react as part of the team. Use of videos in enhancing company culture is something that is popular but it is yet to gain momentum or reach the full potential of its spread. The use of videos in enhancing company culture has been limited to training. Videos outlining the expected behavior in the office, effective interaction with clients and how to handle difficult situations are perhaps the most popular. Most organizations fail to realize the potential in videos, beyond educating and subtly reprimanding. Video advertisements are effective in causing enthusiasm in consumers and the same strategy can be used to increase employee morale. Read Full Post: http://www.media-challenge.net/improve-company-culture-with-video/