We have been able to to land some free radio advertising in a small market. I understand any advertising is great but what results can be expected from a radio campaign?
Local radio I have paid for and had poor results, depends on what your marketing, in saying that I have sent a few free emails to radio1(uk) and had tens of thousands of visitors from a mention.
you can advertise for your products in radio, but for websites, you can try adwords, or some high-traffic websites.