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How to Write the Contents of the Landing Page?

Discussion in 'Copywriting' started by HZ-WebSol, Feb 25, 2010.

  1. #1
    Hi there,

    I want to know how to write the Contents of the Landing Page?

    Any examples and help will be highly appreciated.

    Regards
    HZ
     
    HZ-WebSol, Feb 25, 2010 IP
  2. exceldan

    exceldan Peon

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    #2
    Writing for a landing page usually requires some pre planning to get right, here's how I'd approach it.

    I would define the end point for that page first, a landing page is usually just one step in any number of pages that moves the visitor along to the next stage in your conversion process.

    So for instance assuming you visitor has arrived either from a search engine or from another website and they're now looking at your landing page what do you want them to do next and why? Are they going to get more information? Are they going to buy something? Are they going to sign up for a newsletter? Are they going to click through to another page? etc.

    With the objective defined you can then think about what would motivate them to complete your goals.

    Ideally your whole site would be built around what motivates your audience to take the actions you want them to, write the pages as if they were sat next to you, what can your site give that they'll see as valuable to them?

    You'll never put a foot wrong as long as you write your content with your readers best interests in mind and they'll reward you for it.

    Dan
     
    exceldan, Feb 27, 2010 IP
    dorothydot likes this.
  3. Perry Rose

    Perry Rose Peon

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    #3
    To answer that would take one hell of a looooooong post.

    Just look at other (more professional-looking) sites for examples, and go from there.
     
    Perry Rose, Feb 27, 2010 IP
  4. HZ-WebSol

    HZ-WebSol Peon

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    #4
    Hi,

    Thanks for the replies.

    Actually, the landing pages in question are SEO Packages and Content Writing Services related.

    I want my users to place orders when they land on those pages.

    Can anyone please provide me the specific advices for these types of landing pages?

    Regards
    HZ
     
    HZ-WebSol, Mar 3, 2010 IP
  5. omarabid

    omarabid Well-Known Member

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    #5
    First you should be well at writing in English.
    Second, read your competitors landing pages.
    Third, try to mimic them. Try many landing pages and chose the one with most conversation.
     
    omarabid, Mar 11, 2010 IP
  6. SwimFinn

    SwimFinn Peon

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    #6
    I think instead of "most conversation" you mean "most conversions".
    So you try several landing pages and see which ones cause the most sales.
     
    SwimFinn, Mar 12, 2010 IP
  7. snarke

    snarke Peon

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    #7
    If you want people to buy from you directly off of your landing page what you are really looking at is a sales page--not that a sales page can't be a landing page (it gets so confusing so fast)!

    The best way to approach something you are trying to sell is to try to sell it to yourself. Ask yourself what it would take for you to buy the same exact product that you are offering and then write your page with that in mind.

    It is VITAL though that your page be written well and that it is mistake free. Because you are trying to sell content yourself you don't want people to see a page full of syntax and grammar errors or a bunch of mispellings. That page is going to be something they look at as an example of your ability so take your time and make sure that it is perfect!
     
    snarke, Mar 13, 2010 IP
  8. omarabid

    omarabid Well-Known Member

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    #8
    I think this step should be done before creating the product itself. (and it's obviously the reason for creating the product)
     
    omarabid, Mar 13, 2010 IP
  9. snarke

    snarke Peon

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    #9
    Well obviously, but it is still a good starting point when you sit down to sell the product. Selling the product involves a different skill set than the skills used in creating a product. :)
     
    snarke, Mar 13, 2010 IP
  10. Sabrina Gage

    Sabrina Gage Greenhorn

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    #10
    Sabrina Gage, Mar 14, 2010 IP
  11. Mpor

    Mpor Peon

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    #11
    What about big read headlines? isn't this like a general good thing?
     
    Mpor, Mar 15, 2010 IP
  12. SwimFinn

    SwimFinn Peon

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    #12
    If you mean "large red headlines" in the landing page, that depends upon the style of the page and the topic. If they're too large they might be ignored the same way images sometimes are. The headlines should be comfortable to read and not irritating, and irritation is also a major reason why the HTML BLINK tag is not often used (and probably why IE doesn't support it).

    If you mean "currently popular topics of headlines", it depends how relevant that topic is to your site. If you're writing a blog where you often discuss what is presently popular, attracting people to a page about a current topic would work fine. If you're selling wrenches that may be more difficult unless an eight-year-old girl was recently saved from a deep well with the proper application of a wrench.
     
    SwimFinn, Mar 15, 2010 IP
  13. Paul McGraw

    Paul McGraw Peon

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    #13
    First you need to know what you want the landing page to do. For example: Do you want it to collect visitors email? get them to watch a video? inform them? get them to scroll down? or visit the other pages of the site?

    Hope that helps.

    Paul

    paulmcgraw.com
     
    Paul McGraw, Mar 20, 2010 IP
  14. omarabid

    omarabid Well-Known Member

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    #14
    It does help... in the short time. I'll take as an example the iPad. A $500 device that can't even multi-task and Apple prohibited running Flash on it. People were first enthusiastic about it, and Apple got 300K sales the first day. But, just few days later, you can already see the number of comments/blog posts about how much the iPad sucks. Mainly about Multi-tasking, but for me, a netbook is worth a lot more and cost less. Results: some people returned the iPad. Now imagine it does suck a lot and Apple got 200K returned? -> FAIL
     
    omarabid, Apr 24, 2010 IP
  15. SwimFinn

    SwimFinn Peon

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    #15
    Now imagine you buy a used iPad and write a detailed review of it.
    I don't know if anyone would buy it, but you might get some ad income from it.
     
    SwimFinn, Apr 26, 2010 IP
  16. dyadvisor

    dyadvisor Peon

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    #16
    HI HZ, Learn from experts that make it easy. There is currently a great looking landing page program for $7.00 Make sure you then change and adapt it for your product. Do a Google search. If you can not find anything, PM me and maybe I can head you in the correct direction. I do not feel that you want to pay from $500 to $2,000 for someone else to do it. That is the minimum for high ego, cigar chomping "pros". In fact they might even be using this same program. It is like paying a lawyer $250 to $450 per hour, while their $11.00 secretary assistant might do 85% of the work.

    Hope this helps.
     
    dyadvisor, Apr 26, 2010 IP
  17. digpot

    digpot Peon

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    #17
    Thanks snarke
    I am very much appreciated with your suggestion.I also want to expand my business through landing page optimization.Visit this link below.
     
    digpot, May 1, 2010 IP
  18. FreebieGiver

    FreebieGiver Peon

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    #18
    My dear dudes, please go to tednicholas website, one of the world's best copywriter
     
    FreebieGiver, May 1, 2010 IP