Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Source: http://www.e-articles.me/advertising/How-To-Write-More-Powerful-Brochures-Leaflets-And-Catalogues_2004/