Angles are the secret to successful campaigns. Sadly, most affiliate marketers aren't very creative or don't realize they are. They use spy tools like to find cool ads and landers, then copy them. My offer is a lead generation offer for custom swimming pools. Explain Your Offer Simply "Get your custom-made swimming pool at the best price in Hungary!" Features and Benefits "Your friends will be jealous and wish they had a pool like yours!" "Taking a dip will make you feel refreshed on a hot summer day!" Address Fears People fear the summer heat, and a pool is a perfect solution. "Save yourself from the summer heat, relax in the pool while your neighbors look on with envy!" Typical Scenarios Imagine winning the lottery and suddenly everyone wants to be your friend. A pool can have the same effect! "Order your swimming pool now. We'll listen to your ideas, draft a plan, and show you in 3D. You decide the effects you want, and we'll build it. You'll enjoy it for years to come with your family!" Bad Feelings Without the Offer Without a pool, you'll have to beat the heat at public pools, which can be dangerous due to germs and bacteria. Get your own pool and stay safe! Government Marketing Angle "Order your pool by [date] and get 30% CASH BACK. We're making swimming pools affordable for every family in Hungary. Love, your government." Benefits Explained Cooling down in a pool helps you relax and enjoy your day while others suffer from the heat. Limited Offer "DUE TO A MASSIVE HEATWAVE, we have only 2 fiberglass pools left. Order now and start chilling instead of baking in this heat! Immediate installation and setup!" These are some ways to come up with angles for your offer, whether it's lead gen, nutra, pin submits, or dating.