So I published a whole bunch of articles on Ezine yesterday, July 3rd. I woke up this morning and notice that one of them had 26 click backs to my site. I usually get around 4-6 hits back to my site. I'm sure that's the average for most people. I've been getting really high click backs lately, at least 10 for most articles. I noticed a few very important things: - The title needs to be simple, with the keyword as the base of the title. Don't make anything too flashy, or too common. If there's 4000 other articles with the same title, chances are your article won't rank too well. - The body needs to be personalized. Don't regurgitate the same BS as every other article. Don't give out too much information either. The one's that that have a higher click rate focus more on results and benefits than actual advice. - Make sure you have a call to action. Just don't say, "To find out more, click here." Say something like, "Now it's time to reveal to you guys how I achieved some great results..." I'm sure these pointers are nothing new, but I noticed a ton of questions about Ezine articles, so I'd thought I'd share these quick tips. Here's the truth though - despite the great traffic I'm getting from ezine, not many have converted, especially with the particular article I'm talking about with 20 something click backs within a few hours. This could mean that my landing pages suck, or that ezine articles just don't work as well as email marketing. At the end of the day, it's the people that trust you, who'll buy from you. One thing I have achieved though. Remember I said I couldn't get sales Monday thru Thursday? Well, I've gotten at least one sale each day this week except Wednesday. So at least that's a good thing. I'll keep working on my landing page. I would really appreciate any suggestions - http://shahtraining.com/store/#TT
Nice suggestions. But one thing which I need to know is how some people manage to get lots of article views. I have seen some articles gets 200-300 article views in just 2-3 days. I get only around 15-25 views to my articles when they got published.
Stephen, thats really strange. I'm guessing you need to construct better titles, and target better keywords.
If you're click thorough rate is between 15 - 25% you shouldn't worry much .. Some rather good points you have there.. Some of my articles got a CTR of over 50% .. it's all about quality over quantity..and People do like short articles. You'll soon notice that a 1000 words article will automatically have a lower CTR than a 250 words article.
I'm in the 'quality' boat. Ezine is an amazing way to promote stuff, and creating articles is easy and fun. Yup, I said fun. Because if you like what you're promoting (or at least really get to know it well), it's a lot easier to write good articles. I write well and type very fast... I could probably bang out three or four good articles an hour. Instead, I concentrate on making one great one. I do this three or four times each day, then move onto other affiliate stuff so I don't get bored. The key is to keep on plugging away and making things good. If you're on your 12th article of the day and you find yourself regurgitating the same crap you've been dishing out for the last half-dozen or so articles, chances are you're not going to get too many clicks.
Good points here. I just spent yesterday changing the link back to ALL of my ezine articles (all 90 of them) to point straight to my opt-in page. At this point, I'm convinced that the Ezine to Landing Page concept of "bum marketing" is not my time. So far, I've made ONE sale from bum marketing. All others come from my email list. So the goal is to get 100 sign ups per day to my opt in list. That's 100 potential customers DAILY. If I get around 10-20 (lets say, 15 per day) sign ups right now. That's 105 per week. I get around 5-10 sales (lets say, 7 sales) per week 105 sign ups per week = 7 sales per week 105 sign ups PER DAY = 7 sales PER DAY Most of my sign ups were coming from PPC, so I'm guessing ezine articles will have more qualified leads. I think this is the fast track method to seeing double zero daily commissions.