Experienced copywriters and mail-order men have estimated that 75-80% of the pulling power of an ad is determined by the headline. With Adwords you only have a small amount of space to put in a headline so it is important to keep them short. Here are a few examples from the book "How to make your advertising make money" These are all headlines that had more effect when shortened. Original Headline: Hot Tips on Heatin Your Home. Revised: How to Cut Fuel Bills Original: A Smart Shopper's Guide to Bargains Revised: Shopper's Guide to Bargains Original: Three Ways to Mothproof a Marriage Revised: 3 Ways to Save a Marriage Original: How to Understand the Perplexing Teen-ager Revised: How to Understand Your Teen-Ager Original: Which Diet Tips Pay Off? Revised: Diet Tips that Pay Off. Sometimes making a headline shorter can infact increase the impact it has on it's readers. Hopefully everyone can use these examples and can come up with some of their own. To your success! Manifest.