I am selling an info product and have few "How to" keywords in my hand that the product solves. But my primary concern is how to write a presell page for a person who is looking for information and not a review of that particular product. In fact, the visitor might not have heard about the product at all. I believe that the traffic from a 'how to' keyword is targeted. But I am totally clueless on how to sell the product to them. Many people talk presell pages in terms of product reviews. Should I also review the product in my presell page?? Thanks. PS: My current presell page simply gives tips and has 3 aff links in the body. And it sucks.
The best place to start is with your competitors. Are there any Google Ads showing up when you put in your "how to" keyword? Check out what the competition is doing and then do it better. You'll have to do some testing to see what method works best. You want those people looking for information to turn into customers right? Put yourself in the shoes of the visitor and write from their perspective. There's no harm in "recommending" the product you are promoting... that information
And in addition to that, show your page here and on other boards for others to critique, and to ask for "where-can-I-make this-better?" editing advice.
The simplest answer is to make sure you provide good information about the 'How to' question you're answering. Specific and easy to follow instructions will establish credibility with your audience. Beyond that, provide a reason for them to want to go to the review or sales page.