Does anyone have any tips on how to write a good direct response sales letter? I need to write one very soon for a client, and have no idea where to even start. Is there some sort of formula that I can use as the basis of the letter?
Yes, there is a great formula to use. It is a proven one that the late great copywriter Gary Halbert loved to use. It is called AIDA. That stands for Attention, Interest, Desire, Action. First you want to get your customers attention, usually in a big benefit headline. Then you will want to get their interest, that can be achieved through out the deck copy of the letter ( the start of the letter ). Then you'll want to get your cusotmer to desire what you are offering ( Your solution for their problem ) this will be done with the benefits of your product or service... what your product is going to do for them. And finally, you want them to take action... and take it now. Limited number of copies... price is going to go up by a certain date, something like that. Hope this helps, Brett
That's a great formula. I'd love to see a couple of examples, as I'm struggling to work out how to incorporate this principle into my current task. The task, is to essentially to convince an employer of that a candidate will be a worthwhile choice for the role. I have been advised to use a direct response sales letter approach. Obviously this is a very different call to action than your standard "Buy this ebook now" type sales letter. I'd love to hear any ideas you might have.
Sounds like your going to want a "Big Benefit" letter. Benefits that the employer will get by hiring this person. And how their going to miss out if they don't. With not knowing to much information, the call to action that I can think of, is that some how if this employer does not hire this person they are going to miss out. Be it, some other company is interested in them or what ever. Like I said I really don't know to much info, but I hope that helps you in some way. Brett
I think you may be making this more complicated than it has to be. If this "employer" was standing in front of you right now, asking about this person, what would you say? Now put that down on paper. But, do not oversell, over do it. That's it, in a nutshell.