How to work out eCPM ?

Discussion in 'Pay Per Click Advertising' started by ForumPharmacy.co.uk, Feb 15, 2009.

0
  1. #1
    How do we work out our eCPM ?

    On infolinks it says it's calculated by

    Total Earnings / Net Impressions x 1000 =

    However how do we work out our total earnings to start predicting our eCPM ?

    Any info would be great.

    Thanks.
     
    ForumPharmacy.co.uk, Feb 15, 2009 IP
  2. mariya

    mariya Peon

    Messages:
    51
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #2
    If you received 100,000 impressions; and made $1,000 of it. Then you're CPM is $0.10.

    Total Impressions x 0.10 x How much you Made = eCPM
     
    mariya, Feb 15, 2009 IP
  3. Steven Zero

    Steven Zero Peon

    Messages:
    44
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #3
    Forum, it seems you answered your own question by stating the formula in your post. Could you be a little more specific as to what you're after?
     
    Steven Zero, Feb 15, 2009 IP
  4. ForumPharmacy.co.uk

    ForumPharmacy.co.uk Banned

    Messages:
    324
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #4
    My questions is why does the eCPM fluctuate from day to day and not remain the same always ?
     
    ForumPharmacy.co.uk, Feb 16, 2009 IP