1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

How to win back old clients?

Discussion in 'General Marketing' started by AaronHarris, Apr 23, 2014.

  1. #1
    Hi,

    Can you share some thoughts on how to win back old clients? I do have their email lists and contact details but I want other ideas on how to approach them again and offer my new products.

    Thanks.
    SEMrush
     
    AaronHarris, Apr 23, 2014 IP
    SEMrush
  2. Patricia Ann Lee

    Patricia Ann Lee Active Member

    Messages:
    1,190
    Likes Received:
    73
    Best Answers:
    1
    Trophy Points:
    95
    #2
    Why don't you contact your old clients via phone? I think they will appreciate a little conversation and then right after that you can make a follow up email but make sure that you let them know about it. If they like it they will respond to you but if not its okay just don't try to be annoying.
     
    Patricia Ann Lee, Apr 23, 2014 IP
  3. kenzo22

    kenzo22 Member

    Messages:
    177
    Likes Received:
    11
    Best Answers:
    2
    Trophy Points:
    43
    #3
    Prepare a special deal for them, as they are your loyal clients. When contacting your clients, mention what type of product/service they bought in the past, so they can feel your individual approach.
     
    kenzo22, Apr 23, 2014 IP
    VukasinI likes this.
  4. Jaree Loe

    Jaree Loe Peon

    Messages:
    10
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    1
    #4
    Engage them in a different way from your normal interactions.

    One good way is to highlight them the next time when you send out a personalized email message...
     
    Jaree Loe, Apr 24, 2014 IP
  5. AnastasiaI

    AnastasiaI Greenhorn

    Messages:
    3
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    21
    #5
    Depends on the product or service you offer. It might be something fom 'long time no see' email to a special campaign\offer.
     
    AnastasiaI, Apr 24, 2014 IP
  6. carlo75

    carlo75 Active Member

    Messages:
    129
    Likes Received:
    14
    Best Answers:
    1
    Trophy Points:
    80
    #6
    Hi Aaron,
    if you have a list of olds clients, and if I suppose I was one of them, to reconquer me you need to reserve a very VERY big deal for my business, which I can't reject.
    Sure, you can contact them via email, but consider also a phone call if the client was very old: a phone call, can be better to warm up a new professional partnership.
     
    carlo75, Apr 24, 2014 IP
  7. HowardFamStudios

    HowardFamStudios Greenhorn

    Messages:
    3
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    11
    #7
    I think the best way would be to find out why they left in the first place. Improve upon that, let them know about the improvements and give them an additional incentive to come back. You win in all instances. Feedback plus a returning customer.
     
    HowardFamStudios, Apr 24, 2014 IP
  8. Steve Ducan

    Steve Ducan Greenhorn

    Messages:
    44
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    10
    #8
    Dude, you should read Email Marketing! Seriously !!
     
    Steve Ducan, Apr 24, 2014 IP
  9. VukasinI

    VukasinI Well-Known Member

    Messages:
    617
    Likes Received:
    117
    Best Answers:
    2
    Trophy Points:
    115
    #9
    Best advice, I recommend the same.
     
    VukasinI, Apr 24, 2014 IP
  10. Dragon Knight

    Dragon Knight Peon

    Messages:
    23
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    3
    #10
    Facebook ads custom audience. Cheap, high CTR and ROI. Research in google for more details.
     
    Dragon Knight, Apr 30, 2014 IP
  11. shortgigs

    shortgigs Greenhorn

    Messages:
    14
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    5
    #11
    I like this approach as it is the most personable experience your ex clients will enjoy. Don't forget to mention how amazing of a job you did for them and work with them on a new strategy that solves their current solutions.
     
    shortgigs, Apr 30, 2014 IP
  12. Boost_Software

    Boost_Software Member

    Messages:
    139
    Likes Received:
    18
    Best Answers:
    0
    Trophy Points:
    33
    #12
    I think you should think about what you did wrong to lose your former clients and focus on what you can do to get them back. Then, ask them what you can do to correct any problems you can do for them, with the knowledge that you can fix any concerns that they may have.
     
    Last edited: May 2, 2014
    Boost_Software, May 2, 2014 IP