Being able to compress messages in 140 characters or less isn’t the only thing you should master when you’re learning how to use twitter for marketings, though. You also have to have impeccable timing. Sending too many messages containing the same information can make you sound like an internet robot. This is a big turn off in any internet media sphere. People who engage in social media networks “connect†with other people online because their lifestyles make it hard for them to see and talk to their loved ones in real time. This means that ambient intimacy is a big factor you will need to master while trying to learn how to use twitter for marketing. Ambient intimacy is an artificial feeling of connectedness, although it might not be so artificial anymore, seeing how the internet culture has been naturalized in most people’s lifestyles. Most friends meet up more frequently online than they do in person because of their busy lifestyles. To achieve ambient intimacy while learning how to use twitter for marketing, you need to post more than one type of message on your twitter website. You can have four types of messages on your list, and schedule their pushes throughout the day. Try to make your website sound like a personal blog rather than a commercial one. You can post a motivational message first, then a link to a useful article which concerns your business, an event announcement with a link to your business website, and an announcement about a new product. Alternate these message types throughout the day and soon, you’ll know how to use twitter for marketing like you’ve been doing it your whole life. It’s actually easy and very useful too. Once you know how to use twitter for marketing by heart, you’ll double and even quadruple your client base.