My new boss has a business products related website. He is a dealer for many products, within India. The products are as follows: Internet remote access products, Remote control systems,Wireless radio, wireless cctv, RFID door lock kenwood wireless equipments, GPS vehicle tracking system, wireless RF and encoded chips , Global position system etc Now, he wants me to optimize his website so that his ranking gets improved and he also wants me to get customers by using SEO and internet marketing method. Can anyone suggest me as to how to get customers with regard to the above mentioned products.
I am not sure whether users in India search internet for buying products.if they u can easily work on this.
You'll want to research keywords that your customers are looking for so they can convert on your website. Getting a lot of traffic is meaningless if they don't convert on your website.
I suggest you read the Search Engine Optimization FAQ by John Conde. Not only will it tell you what you need to do, but it also contains links to other resources that expand upon the topics that he touches upon.