Neat approach to using a social media contest to raise money for charities...should more people be doing this? http://www.doritosviralocity.ca/Gallery/VideoDetails.aspx?v=6435 It's an entry in the Doritos Viralocity contest and the entrant wants to win and donate the $250,000 to charity. He's detailed his quest on a blog as well. http://www.dorightos.com