How to use PPC effectively if competitors are much better than us?

Discussion in 'Pay Per Click Advertising' started by Crazymady, Jul 15, 2009.

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  1. #1
    I've a client which sell products with the highest price compared to all competitors amd also shipping days are much more than competitors

    Client is not ready to compromise on shipping days or price

    In 3 months I've modified PPC campaigns to acheive CTR above 3% compared to 0.5% earlier also the bounce rate has reduced to 45% compared to 67%

    Still no increase in sales
     
    Crazymady, Jul 15, 2009 IP
  2. ChrisBa

    ChrisBa Well-Known Member

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    #2
    Find niches that have less competition :)
    or bid on keywords with less competition :0
     
    ChrisBa, Jul 15, 2009 IP
  3. JHardy_WV

    JHardy_WV Peon

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    #3
    Unfortunately (for your client!) the majority of people don't buy from the first ad they click on - if your client isn't willing to be competitive on price or delivery then he's effectively shooting himself (and you) in the foot
     
    JHardy_WV, Jul 15, 2009 IP