1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

How to use Medium effectively?

Discussion in 'General Marketing' started by vna1611, May 5, 2020.

  1. #1
    Any tips on how Medium can be used as a highly effective marketing tool?
    Thanks in advance.
    Regards
    SEMrush
     
    vna1611, May 5, 2020 IP
    SEMrush
  2. jrbiz

    jrbiz Acclaimed Member

    Messages:
    5,136
    Likes Received:
    2,206
    Best Answers:
    2
    Trophy Points:
    570
    #2
    I am not sure what you mean by the word "Medium." Do you mean "Media" Marketing as in Public Relations? Need a bit more explanation to provide help.
     
    jrbiz, May 5, 2020 IP
  3. LadyStarc

    LadyStarc Greenhorn

    Messages:
    98
    Likes Received:
    20
    Best Answers:
    0
    Trophy Points:
    23
    #3
    Nope they mean Medium.com - the platform. Hackernoon started from there.

    Also, I have tried various things on Medium but the one story that really got traction was a guide and it was so detailed that people gave my most no. of claps on it. Besides that you have to interact with other people's content, follow them, comment on other stories. If you are really looking to make an impact then I'd suggest you to get the paid account. Most people are still using free ones.
     
    LadyStarc, May 6, 2020 IP
    vna1611 and jrbiz like this.
  4. jrbiz

    jrbiz Acclaimed Member

    Messages:
    5,136
    Likes Received:
    2,206
    Best Answers:
    2
    Trophy Points:
    570
    #4
    You know what's funny? Before I replied, I googled "Medium for Marketing" (not in quotes) and these folks did not even show up. Got a bunch of PR technology and agency links. These folks do not show up even though they have the one-word domain name. Obviously, not any good for SEO.
     
    jrbiz, May 6, 2020 IP
  5. vna1611

    vna1611 Well-Known Member

    Messages:
    1,017
    Likes Received:
    17
    Best Answers:
    0
    Trophy Points:
    150
    #5
    Sounds like a big pain!
    Thanks for sharing.... and the advice.
     
    vna1611, May 7, 2020 IP
  6. LadyStarc

    LadyStarc Greenhorn

    Messages:
    98
    Likes Received:
    20
    Best Answers:
    0
    Trophy Points:
    23
    #6
    Well they are not really FOR marketing. It is a platform that serves people as a space for writing their content about anything, literally anything. The mistake is in your search query because you are googling "medium for marketing". Had you searched medium only, you would have gotten the platform instantly. :p

    Also, I dont think you know what you are talking about. :D

    Many people use Medium for marketing their service/product whatever it is they are selling, just like they use Fb, Insta, Twitter, etc. So, medium.com is itself a platform. :)

    Umm..no! It is actually great once you get the hang of it.
     
    LadyStarc, May 8, 2020 IP
  7. vna1611

    vna1611 Well-Known Member

    Messages:
    1,017
    Likes Received:
    17
    Best Answers:
    0
    Trophy Points:
    150
    #7
    But only the paid version right?
     
    vna1611, May 9, 2020 IP
  8. Sam Sabir

    Sam Sabir Greenhorn

    Messages:
    130
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    18
    #8
    Medium is a very exclusive resource and you have to create extremely useful, relevant and unique content to thrive there. but the tool has some advanced features which are available through a paid version. You should only use it if you have enough experience with blogging.
     
    Sam Sabir, May 14, 2020 IP
  9. vna1611

    vna1611 Well-Known Member

    Messages:
    1,017
    Likes Received:
    17
    Best Answers:
    0
    Trophy Points:
    150
    #9
    So what you are saying is that people who are new to blogging or have no experience, should not use it.
    I totally disagree with you.
     
    vna1611, May 14, 2020 IP
  10. LadyStarc

    LadyStarc Greenhorn

    Messages:
    98
    Likes Received:
    20
    Best Answers:
    0
    Trophy Points:
    23
    #10
    No, you can use the free version. Paid version lets you read a lot of content that is being shared on the site. You can still get an audience on free version if your writing style is good and once you get contacted by any publication as contributor. You can do a great deal from there. Just like I said Hackernoon didn't even have a site. It started from Medium and just like that there are so many great examples of writers.
     
    LadyStarc, May 14, 2020 IP
  11. LewisH95

    LewisH95 Greenhorn

    Messages:
    102
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    23
    #11
    Do Try to Get at Least 100 “Claps” Within the First Hour of Publishing
    Build your audiences on Facebook and Twitter so you can drive all followers to your Medium article simultaneously when you hit “publish.”
    Place paid advertising on social networks.
    Build your following on Medium and follow other people, too.
     
    LewisH95, May 16, 2020 IP
    jrbiz likes this.