FB ads did not work for me,the clicks were negligible and not worth the price.Promoting your FB fan page needs planning,you cannot just load it with sales script ,but clever marketing techniques and incentives like holding contests,a funny questionnaire that will encourage everyone to participate will increase your fan following due to the viral nature of FB.
Facebook is great for a few reasons. For one thing, not nearly as many marketers are using FB as there are on Adwords Another thing is that if you can build a Facebook fan page with tons of fans, that's basically like a huge email list!
Now a days Facebook is the very popular social networking site and marketing done by this site increases a lot publicity. One can fix a logo on the one corner of Facebook site by paying prefix amount. Most people enjoyed photo sharing on sharing,people also prefers this site as a multimedia interaction so more and more publicity can be done by using Facebook
Well you just create a fan page for getting more & more traffic you just do there some innovative posting and go for hot topic...............