I've setup some dynamic URL's, such as (domain.com/games/keyword/), I then have my click url set to http://domain.com/games/{keyword}/ I just added these in, and it has my quality score as Poor, but I'm pretty confident that's not the case. Is google replacing the {keyword} in the URL with the keyword and checking quality score, or are they checking that URL statically? As I say, I also just created this, so maybe it takes time?
Another thing that is weired is when I check the ad by searching, I can see it there... however the keywords are not being replaced, for example i have {keyword:Get}, and it's always showing Get, even when the keyword can easily fit in the place, and it's the exact keyword I'm bidding on.... It is however, replacing it in the URL...
you cannot use the KDI in the URL on the adwords side. You can however add a mod_rewite script on the landing page to add the keyword to the url.
huh... interesting, i will have to look into this. I was not aware they were supporting that in the URL. We do mod_rewrite scripts to get the KW insertion to work properly.
ok i am looking into this topic and I think I see what may be the problem. 1. Are you putting the KDI as www.xyz.com/{keyword:thisword} or www.xyz.com/?kw={keyword:thisword} Here is why I need to know If it is being done as example 1 the physical directory will need to exist on your server to actually pull up a page, otherwise you will get a page not found or it will be redirected to your 401 redirect settings. If done this way google may be trying to assign QS to every destination URL since they would all be unique If it is being done as example 2 then you are simply adding a parameter at the end of a URL string and google will not be trying to assign QS to anything after the ? and will be using the URL before the ? as the landing page assigned QS. Example xyz.com/keyword1 xyz.com/keyword2 xyz.com/keyword3 These are all unique urls. but if done this way xyz.com/?kw=keyword1 xyz.com/?kw=keyword2 xyz.com/?kw=keyword3 These are all 1 URL of xyz.com/ with a variable parameter attached to it, which google will not look at. If you wanted to do what I was mentioning before, you can mon_rewite xyz.com/keyword1 on the server side so that google is only aware of xyz.com. hope this helps... its a very confusing advanced subject.
Perfect, thanks Robert.. and everything seems to be working properly now, it also took more time for quality score to kick in...
Don't you run the risk of some sort of dupe content penalty from googlebot when using dynamic keyword pages that are all essentially the same page with a few different keyword variables in them?
duplicate content penalty does not affect google organic from Adwords dynamic keyword is inserted as {Keyword:value}
So you can pretty much trash this domain and forget about any organic search traffic finding it once you are finished running this campaign
no you do not have to trash the domain, just tell google not to index the PPC landing pages, this will ensure the domain does not get penalized.