It is very important to know how to use content to establish relevancy to increase the performance of your keywords. When optimizing a website to get free traffic from major search engines like; Google, Yahoo, and MSN, it is important to write contact that search engines well recognize as relevant to your website. It seems that webmasters are often confused and misunderstood about how to write optimized content for websites and articles that link back to websites. When writing content I feel that it is important to not only consider the human visitors that will read the text, it is also very important to consider the bots and spiders, like GoogleBot, that will visit your website and index the content and make a calculated determination of the "perceived relevance." Knowing how to establishing relevancy using the content of a website is only one important factor of search engine optimization that one must consider when optimizing a website and it is one of the most important factors to consider. Using the content within a website to establish relevancy is very much like using content from other websites and articles, it is important to use the same keywords and keyword phrases that are defined in the mega tag and the title tag of the web page that the content is within. As I evaluate websites for internal SEO factors, I notice that webmasters often define too many keyword and/or keyword phrases for a single web page. (This is not a good idea.) Below are a few SEO tips that I would like to share about how to establish relevancy and increase keyword performance: When many keywords and keyword phrases need to be defined for a website it is important to have many pages with only a few keywords defined to each page. Use optimized content on each page that is relevant to the keywords that are defined for that given web page. Try to use the same keyword phrase from your title tag a few times while writing the content for the web page that are you optimizing, this will help to increase the "perceived relevancy." The same keyword phrases that are defined in the meta tag should be consider for use in the title tag and within the content of the web page, as well as the in the meta description text. (I would just like to note: Some webmasters use meta tags all the time, some do not.) Using anchor text within optimized content will help to increase keyword performance of the keywords that are hyperlinked as anchor text. Use anchor text to link to web pages that are similar and relevant to the text in the hyperlink. These SEO tips should help to increase the placement of keywords and keyword phrases website at all major search engines! I thought I would share this information to help anyone that is learning SEO and how to use content to establish relevancy of keywords and optimize websites. Feel free to post questions or comments, or add to the information and content that I have outlined to help others learn more about SEO.
I am not sure how important points 5 and 6 are, but this is certainly something I do not do enough. Thanks for the reminder
Thanks for sharing. Maybe it's important to say too, that you should both write for the visitor and the Google bot at the same time. Both are important.
Yes that is important, I did state that point, sorry if it was unclear, here it is again. When writing content I feel that it is important to not only consider the human visitors that will read the text, it is also very important to consider the bots and spiders, like GoogleBot, that will visit your website and index the content and make a calculated determination of the "perceived relevance." Thanks for the positive comments! Feel free to post questions, comments, and concerns. Kind Regards, Brett Topovski - SEO Expert
didnt it go so well over here then? http://www.dnforum.com/f437/using-content-increase-keyword-performance-thread-358665.html
Some good advice to follow. Web designers tend to ignore the spiders when creating a visually pleasing website while SEO/M's build content that can be confusing and almost painful to the human visitors. Finding the balance between what a search engine likes and what the human visitor needs is huge. Cheers