Hello All, I am running a ppc campaign,I want to track in my database that whatever leads are coming whether coming directly or from ppc ad clicks. When i click on my competitors ad thier url is tagged by google like this: http://www.domain.com/?gclid=CI6l4qyb_5kCFYMvpAodgHvCGQ http://domian.com/liberty-league.php?gkwliberty league scam-adcit Can any body explain me how can i do this for my site,so that whenever any conversion is made through ppc i get to know in my database that the following keyword ad click has generated that?
Hook up Google Analytics to your Adwords account (make sure you have import cost data ticked) and then set up your goals - you'll have everything you need in there
Auto-tagging appends a unique ID to the end of the destination URL. This unique ID allows Analytics to report the details of the click. To enable/disable auto-tagging: 1. Sign in to your AdWords account. 2. Click the My Account tab and select Account Preferences. 3. In the Analytics section, click Edit. 4. Modify the Destination URL Auto-tagging checkbox. 5. Click Save changes.
You can also add /?{keyword} to you destination URL. If you can program you database to collect this data - that way you can find exactly what is the keyword that the user has searched for. for instance I have a URL which is built like this: http://www.site.com/?{keyword}&adid={creative}. My client's database is programed to handle this data.