GA by default attributes transactions to the last referrer, but I would like to track the transaction back to the initial referrer, any ideas how to do it? To give more details on what I'm referring to exactly: Say, a visitor searches for "travels" and finds my site. Then he does some investigation on my company, goes back to google, searches for my domainname.com and makes a purchase. In google analytics I see that the transaction was referred by a keyword "mydomainname.com", but I would like to see the initial keyword he found my site via. In the described example that would be "travels". thank you for your answers in advance.