Hi all! I wonder how can I track conversions from a single visitor who comes from different sources? For example, at first he finds my site in SERP but doesn't buy anything, and next time he comes directly and buys something.
There is software out there that does this. Google Analytics can help you, but there is better software out there to help you. However, some of them cost a recurring fee, sometimes expensive.
Hi there, There is an eCommerce tracking feature in Google Analytics. If you set it up right, you will be able to track your conversions in your store. Although it is not effective when it comes to payment via wire transfer or over the phone (of course if you offer these options). The problem here is that when a customer chooses wire transfer or phone/'fax order, the Thank You page displays only payment instructions and your Google Analytics account displays it as a completed conversion, which might give you wrong data and it can be harmful to your business. The company I work for offers full Google Analytics integration to fix these issues and let you use the tools you are familiar with. You might want to search for a similar solution in Google Analytics.
Improvely is a conversion tracker that supports this -- tracking multiple sources leading up to a sale or signup. It tracks your ads, social media, search and organic traffic.