How to track conversions on ppc campaigns?

Discussion in 'Affiliate Programs' started by Cyberkiller, Jun 27, 2006.

  1. #1
    How do you track conversions on ppc campaigns using affiliates?

    I know if you have access too the thank you page, google has code too insert. But how do you track which keywords convert for affiliates?
     
    Cyberkiller, Jun 27, 2006 IP
  2. Rob_TID

    Rob_TID Guest

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    #2
    Are you an affiliate or a merchant?
     
    Rob_TID, Jun 28, 2006 IP
  3. Cyberkiller

    Cyberkiller Well-Known Member

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    #3
    An affiliate say with cj or azoogle
     
    Cyberkiller, Jun 28, 2006 IP
  4. jestep

    jestep Prominent Member

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    #4
    You will need some sort of tracking software. I'm assuming that you are running the affiliate program and you aren't the affiliate yourself. Basically, you will want to specify your tracking software to track your specific PPC campaign, and track the keywords that are being used for that campaign. What you will be able to tell, is which keywords you get the best click through rate on your ads, and more importantly what keywords are better for converting customers.

    This is a fairly advanced feature for tracking software, so I'm not sure if there's a budget tracking system available.

    Clicktracks will definitely do it, as will omniture, websidestory and any other high end, tracking software. There may be a lower budget system that tracks PPC but I'm not aware of any.
     
    jestep, Jun 28, 2006 IP
  5. Zybatsu

    Zybatsu Peon

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    #5
    Are you using an affiliate link and sending users directly to the merchant site from PPC listings?
     
    Zybatsu, Jun 28, 2006 IP
  6. cpaelaura

    cpaelaura Peon

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    #6
    We have affiliates send us their code and we get it placed for them on the advertisers page. Check with your affiliate manager.
     
    cpaelaura, Jun 28, 2006 IP