How to target websites with adwords

Hi,
Is there a way to use google adwords and target certain sites for advertisement (which have signed up for google ads?)?
For e.g, one may want to reach out to real estate forums for advertisement via google adwords.
Thanks,
/jay

 

Yes, you want to activate the "Google Display Network" in your account.

The "Google Display Network" is the network of sites that have Adsense turned on for their website.

You probably want to turn the Search Off, and Display Network Only on.

Then you can go and add or remove sites based on keywords you choose that your ads will show on.

 

goWithABC: That was very helpful. Thank you so much.
/jay

 

Google Display Network will fulfill your requirement.Please check out this post on step by step guide to setup Google display ad www.google.com/ads/displaynetwork/getting-started/

 

HI Chatvana,

Further insight on targeting on certain website-
You can certainly target certain websites based on the placements-
Some combination of could be-
Targeting methods-

Keywords + placements- Targeting: Keywords AND placements
Interest categories+ age- Targeting: Interest categories AND age range
Keywords + topics- Targeting: Keywords AND topics
Remarketing + gender- Target: Remarketing AND gender
Topics + interest categories- Targeting: Topics AND interest categories

To get the placement websites, you can get option below-
Campaign > Display network > Placements > Change display targeting > Select an ad group > Search for placement ideas

And then you can search "real estate forums", you get a list of websites and choose which ever you feel like.

Hope this helps.

 

smithangela, SJ :
Thank you, very helpful.
/jay