Hi All My product is eligible to sale no matter what your industry is or what your business is? Should i create ad groups and landing pages for each industry? or is there other easier way to target all people? Thanks
How would people search for this product? While it's possible, although much less likely, people don't search "product for use in X industry" or "product for use in Y industry". They'll search for the product.
I can not imagine there is a product suitable for everyone, and if it is, I think you need to narrow your target market and find out the core market, which will help you to get rid of that confusion!
Yeah I'm not sure I quite get what you mean... Like take pens for example, a lot of industries use pens! But if somebody wanted to buy some pens, they'd probably search for "pens". A lot of industries also use desks, files, paper etc... These would all be searched for specifically.
Hi all I have got helpful tips from "janeswadebosh" & "Evil Ed".....Can we put more light over the case of "pen" as a product. Geo-Target all over India. Target all age group, Government-professional(calligraphy/Ruling/technical)-corporate & commercial, students & teacher, working & non-working, home & office, Luxury & low price, writing-paper-board, ink-ball-roller-fountain-marker. Brand is new.... #Budget Rs. 1 lakh/month #Tenure for six months #More focus on branding Thanks again
Well then, using pens theoretically again, it depends on what kind of "pens" you sell. If you're a speciality seller of high quality fountain pens designed for calligraphy, then focus on words such as "calligraphy pens", "fountain pens", and things like that. If you sell a wide variety of pens you can advertise for a wider range of keywords. If you want to help get your brand name out there, advertise for "[BRAND] Fountain Pens" and "Calligraphy Pens from [BRAND]" or similar...
exactly right. Focus on your product, and what's best in getting/helping people to find it (i.e. SEO)
If the campaign and adgroups are well segregated that depends on the products or services you offer then it would be a good idea because you can easily to determine which is bad and good from your created campaigns and adgroups. And PPC is not only creating a landing page, campaign, and adgroups, its also how you decide from these.
Hi All OK! How can we utilize festival season for the same campaign & following same strategies as discussed? Regards,