First, keywords decide the future and SEO result of the site. If we choose wrong keywords which don’t suit the theme of the site, we will go far and further on the wrong way. This is the relevance between keywords and content, one of the aspects of site relevance. At the planning stage, relevance should be the most important issue for us. Just like we get a lot for fruit tree, we should figure out what kind of tree will adapt to the local weather previously. After a proper seed selection, planting and maintenance would be smooth at later period. As a SEOer, we should pay most attention to relevance in advance during keywords selection. Second, SEO needs step by step, so do not try to be rich overnight and choose high-indexed keywords. It’s quit hard to promote these words up, and numbers of difficulties will occur in the course as well. That’s why many people give up halfway. Here is a tip that a secondary word can drive a main word. That is to say we do not target the high-indexed words first, but the lower ones. It will be easier to be promoted up. These words can also get weight for our site, and then a better environment for high-indexed words will emerge. Third, the key goal of SEO is to attract clients into our site, and let them know our culture, remember our brand and buy our products. So we must have the commercial value of keywords in consideration. The ultimate objective of SEO is to bring value to a company, or make money, or boost the percent conversion. A keyword has many expressions, and each of them shows a different meaning. Only the most content-related one can bring a better percent conversion. Let me take “cook” as an example. If someone searches this word, it doesn’t mean he wants to cook exactly. The one who searches “how to cook” maybe telling us he wants to cook. If “best cook skills”, it may inform us this client wants to cook well. The last one stands for a better percent conversion in the three. So, whether a keyword is proper or not depends on the commercial value. Last, we should keep an eye on rivals. Take the good and ignore the bad. It’s common in any field especially in Internet industry.
Thanks for sharing such informative article about SEO, As you know seo is a slow and steady process to rank a site high in SERP. And definitely you should have some target keywords,For this you can use Google Keyword analytic tool .And always try to take your focus keyword or targeted keyword in your site title.
Thanks for the article on targeting keywords... Of course you need to take help of a keyword tool to find relevant keywords according to your website topic, while researching keywords go dipper for finding some less competitive or long tail keywords as well.
Yes, you mentioned important points quickly. Would be great if you refer some post on keyword research in detail?
Before creating a new page we first want to fix keywords. This will helps us to index our page for corresponding keywords as earlier in all Search Engines.