Hi All, i am a newbie. i want to know what all we check to set a budget for a Campaign. what all we look before we set account budget. or for beginning a new campaign we certainly have to set budget, how we calculate budget?
Check : 1. Competition for your keywords 2. Maximum CPC bidding 3. Relevancy between keywords with landing page 4. Safe your budget in smart ways ------------
Budget is the amount of money you are willing to invest in your campaign.It can be $100 or $5000,it doesn't matter So if you have let's say a $1500 budget for a month set a $50 a day budget so your ads can run everyday. It is all to you and how much you are willing to invest. If you pay $0.30 a click and you want let's say 150 impressions daily set your budget to $50 a day. You really must decide about your budget.
Expected daily spending * 30 = Your budget. but concentrate more on what cpc you are paying that budget.
Just determine how much you ill pay for 1 click, count that with 1000 and count with 30. It shoul give you some oriental budget...
Add all the your keywords and see the 'view recommended budget' link. This is as simple as it can get (that's if you don't want to break you head doing a lot of research. It does work effectively so no need to worry).
Your budget is a direct function of your target roi, which determines your target profit. If you have a target of 100% roi, then it's easier to calculate the necessary budget to hit your target profit. So if your target profit is $10,000 then you know you will need to spend $10,000 to make that profit. $10,000/30 = $333.33 per day. Set your goals first, then base everything off those. 90% of adwords users skip this vital first step.