Getting insignificant return on your marketing budget is not a happy situation. Optimizing your marketing dollar to perform is crucial for any online business, however most SEO agencies shy away from doing the same, for their clients. Their search engine marketing campaigns leave too much to chance and eventually result in clients paying for insignificant results. I recently wrote a newsletter (Get your Marketing $ to deliver) on how SEO could possibly be molded to fit Performance based Business Model. I sure there are many other ways of doing it and I am here to find out how. As always your valuable comments and views would be much appreciated. Thanks in Advance.