Of late, we keep reading frequently of social media signals, social butterflies etc making us wonder whether we are getting worthy signals to our social media marketing. Google Panda and Penguin (BTW, who gives such names ) updates have created big ripples in the social marketing ocean. Every blog post of every respected blog master that I have subscribed to mentions these social media signals, social butterflies etc but they don't really elaborate on what next to do. I have read enough of writing unique, keyword rich content for better SE rankings. Is there any worthy ebook or step by step guide on strengthening social media signals? Any recommendation? Consider my technical weakness please. Thanks in advance.