Hi, I suddenly got some big budget 155000 USD for 5 months. Some of you may think it is far to big, but I never run a budget over 1000 USD a month before. Can anyone tell me how to start? I have already done the things below 1, target location. we are an online travel agency. Most of our customers are from the USA, so we will spend more in US market. 2, Check my competitors' campaign. choose some of their keywords. 3, set up advertisement display time. Do you think the American are more likely to book in night? ... Any suggestion is appreciated!
Start with Google Search only (opt-out Search Partners and Display Network) Use only Exact ([keyword]) and Phrase ("keyword") until you gather some data. Verify you have a functioning conversion tracking pixel. Verify there are no errors in the destination URLs you've inserted. Add negative keywords ("free" and other unwanted search terms). You'd be surprised how fast can $155K be spent in AdWords - especially for Travel keywords... Use your budget carefully.
you have also need to specify the age group for this compaign and standard budget through which your add run entire day with specified budged