How to start Video Marketing

Discussion in 'General Marketing' started by kerryzeng, Sep 18, 2010.

  1. #1
    hi, friends. my boss asked us to start do some video marketing ,but I don't how to operate , anybody here can give me some advice.
    Thanks very much.:)
     
    kerryzeng, Sep 18, 2010 IP
  2. Andrew-tbkCreative

    Andrew-tbkCreative Peon

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    #2
    More info bro.. more info..

    What business are you in? What do you sell? Who's your demographic? Why does your boss want you to do video marketing? What goals/objectives does he have for this medium? These questions are at the very least a start...
     
    Andrew-tbkCreative, Sep 18, 2010 IP
  3. Moris

    Moris Guest

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    #3
    take few shots from this video and merge them in a video format and then post it to you tube and facebook.
     
    Moris, Sep 20, 2010 IP
  4. ApocalypseXL

    ApocalypseXL Notable Member

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    #4
    As marketing goes this is one of the hardest to do and also one of the most rewarding things to do . If you're working on zero budget my suggestion is that you try to create some viral videos . Humor is your best friend here , when people are having a blast and they're feeling good they will assimilate information far better .

    But and this is a big BUTT if you create a crappy video people will associate your brand whit a low quality , do-not-watch , waste-of-time video .

    Best of luck to you in your endeavor .
     
    ApocalypseXL, Sep 20, 2010 IP
  5. StogieBoys

    StogieBoys Peon

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    #5
    Just be sure to focus on having the quality be average at least, video marketing is very effective, but it has to be worth-while for the viewers
     
    StogieBoys, Sep 20, 2010 IP
  6. BlogSetupLab

    BlogSetupLab Peon

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    #6
    Check out blip.tv - one of the best video publishing sites in my opinion and has a good free account too.
     
    BlogSetupLab, Sep 20, 2010 IP
  7. Coyotito

    Coyotito Peon

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    #7
    There are software that will enable you to instantly upload one video to multiple sites like Youtube, Break etc etc, in one click. I'll look for it and post the link here.
     
    Coyotito, Sep 20, 2010 IP
  8. kerryzeng

    kerryzeng Peon

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    #8
    Okay, bro, thx for your reply , as yo see, I'm a employee of an company which sell video converter. it seems the sales reach a bottleneck. we usually sell our products chief depends on the Search Engine Ranking. So he want to do some other marketing.
     
    kerryzeng, Sep 20, 2010 IP
  9. kerryzeng

    kerryzeng Peon

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    #9
    yeah, thx, I just need this kind of tools.
     
    kerryzeng, Sep 20, 2010 IP
  10. kerryzeng

    kerryzeng Peon

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    #10
    thx bro,yeah, you take the point. I'm confusing about what to make and how now.
     
    kerryzeng, Sep 20, 2010 IP
  11. igetfx

    igetfx Peon

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    #11
    Couldn't agree more.
     
    igetfx, Sep 20, 2010 IP
  12. gismo

    gismo Peon

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    #12
    dont forget video sitemaps they are key if you have the videos on your website.
     
    gismo, Sep 20, 2010 IP
  13. evanlambda

    evanlambda Peon

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    #13
    My advice is just look for popular videos on Google. Focus on the popular ones by companies (that are also low budget) or that promote a product. Pretty girls always help, as well as outrageous titles.
     
    evanlambda, Sep 21, 2010 IP
  14. kerryzeng

    kerryzeng Peon

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    #14
    thanks ,bro, I will remember that.
     
    kerryzeng, Sep 24, 2010 IP
  15. kerryzeng

    kerryzeng Peon

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    #15
    wow, it sounds like a TV AD
     
    kerryzeng, Sep 24, 2010 IP
  16. BusinessCoach

    BusinessCoach Well-Known Member

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    #16
    BusinessCoach, Sep 28, 2010 IP
  17. Paul Okselenko

    Paul Okselenko Peon

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    #17
    Remember, if you'll just make a video with your boss or someone talking about your product will end with big fail. Video should be zestful. And if it's blablabla video not many people will watch that.
    People should be intrigued. If your software has some fee to download tell in your video secret word and when someone will come to your website and tell you that secret word you will make a discount for your product or something. Or simply make a tutorial video on how to convert video files into mp4 or something by using your software. People adore tips and tutorials. Don't forget about spectacular titles and phrases.
    And don't forget about video optimization. Good luck!
     
    Paul Okselenko, Sep 29, 2010 IP