I would love some information as well. I just set up a Squidoo page for my blog at http://www.squidoo.com/thenetfool but I don't know how to market it Apparently you can get some really good SERPs from it, I'd love to know how
My Squidoo blows chunks so I will not have the nerve to profer advice, however if you search Squidoo itself there are quite a few lens on the exact topic of creating an effective lens.
Squidoo is great for ranking long tail keywords in the search engines. It really just like blogging only better. You would treat it just like any other website or blog as far as marketing it goes. Just put up a lens and build backlinks to it through articles, forums and press releases. The more links you have and traffic to your Squidoo lens, the higher your lens will rank and the more popular it will be.
thanks Im still researching Squid though I haven found any real resources yet like a free pdf or down load on to quality lenses