How To Split Test Your Landing Pages!

Well I decided to split test my landing page to see if a typical wordpress site could get more conversions then my first attempt at a web page. I searched the net after searching/asking here and found an easy way of doing it.

1. Create a new php file named "index.php" then copy the following code into it.

<?php
if(rand(0,1) == 0) {
header("Location: http://yourdomain.com/home1.html");
} else {
header("Location: http://yourdomain.com/home2.html");
}
?>

PHP:

2. Upload it to your root dir/folder. Change the "http://yourdomain.com/home1.html" to both of the pages you want to test.

3. If you don't allready have an index.php you dont need to worry about renameing index.htm file because both IE and firefox will load a index.php file before an index.html file. (These are the only two browsers I tested with so more then likly others do to.)

How many people here split test their sites? How much do you split test? Two different designs, link colors, buttons ect ect?

 

I use Adtrackz, usually different headlines.

 

I have used php randomizing scripts like this but its much easier and better to use a proper tracking.

Google Website Optimizer is free and has built in stats which tell you when the conversion difference is significant and not just coincidence.