For example you need to rank "make money" keyword. How to set up your anchors? 40% - (main keyword) make money 30% - (main keyword + supplement) make money at home, make money online, make money fast, make money blogging, make money with google, etc... etc.... 20% - (related anchors) salary, investing, job, savings 10% - (random anchors) link, look at this, here, jump in etc.. etc... 70% dofollow links, 30% nofollow links Links with main keyword should be placed at websites with related content and HQ websites. Feel free to ask any questions.