How to set up effective AdWords

Discussion in 'Google AdWords' started by ahmedlfc, Oct 10, 2005.

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  1. #1
    Hi there,
    I have been for many weeks playing around with Adwords.

    Essentially the site i am looking to promote is to do with real estate and in specific Dubai.

    Now i have been trying to forumlate what i feel would be an effective Adwords campaign.

    The words that i have choosen to target are dubai property primarily and then dubai real estate.

    What confuses me about Adwords is that is purple seems to be nothing more than a money game.

    I mean how much CPC should you put on a word? and what kind of CTR is thought of as a good CTR? 1% 2% 10%?

    It just appears alot of folks must be spending fortunes on it?

    Any insight into this would be appreciated!

    Thanks in advance
    Ahmed
     
    ahmedlfc, Oct 10, 2005 IP
  2. MetaGuru

    MetaGuru Guest

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    #2
    MetaGuru, Oct 13, 2005 IP
  3. randymorin

    randymorin Peon

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    #3
    Yes, it's definately a money game.

    A good CTR is 1%. A great CTR is 10%. The higher your CTR, the lower your CPC needs to be to get the same placements (and same click-thrus).

    This is how I play my CPC. I find a CPC that I'm comfortable with. Then I divide it by ten and start there. As I get more comfortable with the campaign, I raise the CPC. I keep raising the CPC as long as the campaign is paying off. This works for me.
     
    randymorin, Oct 13, 2005 IP
  4. atonca

    atonca Peon

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    #4
    How did you do that? Do you mind share a little bit more details? Thanks.
     
    atonca, Oct 13, 2005 IP
  5. ahmedlfc

    ahmedlfc Peon

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    #5
    Thanks Appreciated!

    Ahmed
    ]
     
    ahmedlfc, Oct 14, 2005 IP
  6. randymorin

    randymorin Peon

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    #6
    k, let me explain. Let's say I'd make money with a CPC of $1. Then I start my Adwords campaign at $0.10 ($1 / 10). I feel it out. Some keywords will do fine at $0.10. Others, I'll have to move up to $0.20, then $0.30, etc, until they perform, but I stop at $1. When they don't perform at $1, I throw them out.
     
    randymorin, Oct 14, 2005 IP
  7. JackR

    JackR Peon

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    #7
    I'd always thought a CTR of 5% was good and higher than 10% very good. I've been stuck at 7.5% for the best part of three months ... although the Ad is always in the top spot ...
     
    JackR, Oct 21, 2005 IP
  8. KernelKlink

    KernelKlink Peon

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    #8
    So of my best and most profitable keywords have over a 30% CTR, but across all my campaigns I average around 8%. Remember the higher your CTR the less you pay for clicks.
     
    KernelKlink, Oct 21, 2005 IP
  9. Kirchenbauer

    Kirchenbauer Peon

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    #9
    MetaGuru,

    Thanks for posting that link for the SEO Search Labs. I have never seen
    that one and it looks good.

    I didn't realize that your CPC goes down if you have a higher CTR. That
    makes sense.
     
    Kirchenbauer, Oct 22, 2005 IP