Really appreciate all the great tips. My site sits on page one within top 5 results for 20 KW but never in BING. You all just got me headed in the right direction and now Bing webmaster tools is crawling the site! Thanks again!
This might little old post, but it will definitely help you to understand what bing rally looking! http://searchengineland.com/some-seo-advice-for-bill-gates-34303
I don't optimize for Bing, any traffic that comes from it is a bonus. However, you can submit your site to Bing webmaster tools. Apart from that, it's the same rules across all search engines. Have a well structured site, high quality backlinks and unique content.
of which most do not have... You do not need unique content to rank; however you do need quality backlinks for sure.... One quality backlink is probably worth more then 10k spammy ones... of course unique content + quality backlinks would be a big plus....
Great input. If you really want to include bing on your SEO or ad campaign efforts, carefuly read the guidelines provided above. As for your indexing, review your site for any lapses in structure and content.