Adwords, if used correctly,can send traffic over to your site.Use Facebook Connect to click your FB account to your site and recommend followed products based on what your friends like.
u asked abt google base, Let me explain. You need to download the format for google base in which the details of products have to be filled and uploaded it to the google base. You also need to keep it updated every month otherwise expired.Try to provide more info, image etc. for traffic. custom fan page | custom facebook fan page
I was looking some good tips about Product Listing in Google Base..and here i really found very good tips to start work on Google Base..I would like to say thanks to all participants...