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How to sell product via social media platform?

Discussion in 'eCommerce' started by philipuser, Aug 1, 2019.

  1. #1
    Which social media platform do you use to promote your product, Youtube, Facebook or Instagram?
    I want to try social media marketing but I am not sure which one is my best choice. I am going to sell stationery products.
    Thanks!
    SEMrush
     
    philipuser, Aug 1, 2019 IP
    SEMrush
  2. HelgaHlg

    HelgaHlg Greenhorn

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    #2
    At first, you should discover, which platforms your customers use most.
    And I will recommend you to sell on Instagram.If you want to get people who like your pictures buying your items, it’s worthwhile to add the Shop Now functionality to your posts. When customers click that button, they’re taken to the website to buy it. Instagram has various features like grouped photos to help you market your product better.
    Also, you can sell using Pinterest by investing in buyable pins and also making use of superior visual content to help market their products to a wider audience.
     
    HelgaHlg, Aug 5, 2019 IP
  3. Back-Track

    Back-Track Greenhorn

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    #3
    We sell mostly to local customers using Facebook. Craigslist is dead and Facebook is taking over.
     
    Back-Track, Aug 6, 2019 IP
  4. philipuser

    philipuser Greenhorn

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    #4
    Thanks so much. This is really helpful. What is the content you regularly post on Instagram? I don't know how to arrange the post schedule. If there are too many posts about product selling, I am worried they will unfollow me.
    Thanks!

    Thanks for your reply. It seems that Facebook has a very low natural reach to followers. Should I set up a Facebook group?
     
    Last edited by a moderator: Sep 23, 2019
    philipuser, Aug 9, 2019 IP
  5. Back-Track

    Back-Track Greenhorn

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    #5
    The facebook marketplace has a very good reach locally and growing. Also can do very targeted ads if you like. I'm not a big fan of groups unless you can somehow get a ton of followers who are very passionate about the same thing together.
     
    Back-Track, Aug 9, 2019 IP
  6. philipuser

    philipuser Greenhorn

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    #6
    How many likes and repost can you get for a post?
     
    philipuser, Aug 14, 2019 IP
  7. Anamika12

    Anamika12 Peon

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    #7
    As a Marketing specialist, I mainly use Instagram & Facebook for sponsored Ads. It also depends on the category of your product or services. For a home category, the images are extremely important so I find platform like Instagram very effective!
     
    Anamika12, Aug 15, 2019 IP
  8. philipuser

    philipuser Greenhorn

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    #8
    Do you mean to promote your post or promote your store directly?
     
    philipuser, Aug 16, 2019 IP
  9. Monkeycom

    Monkeycom Peon

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    #9
    Focusing on social media to drive sales is not a great idea.
    First, because you don't own the data.
    Second, as social media traffic is poor traffic (cheap, and usually just curious).

    You'll be better to switch your focus on building an email list, or some sort of database you own.
     
    Monkeycom, Aug 22, 2019 IP
  10. Stuart Broad

    Stuart Broad Greenhorn

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    #10
    You can create your page whatever your product it is start your campaign and get traffic. Once you get traffic you have to manage your service.
     
    Stuart Broad, Aug 22, 2019 IP
  11. Sphor

    Sphor Active Member

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    #11
    My favourite platform for social media marketing is definitely Instagram. I have always favoured it over Facebook as i have had consistently good results.

    If you do your research, present your product well, have competitive and attractive pricing - you can make get many sales through instagram. A lot of my instagram sales come from engaging with other people in certain hashtags. Instagram marketing is also very easy for beginners to get in to. There is plenty of free information available online to help :)
     
    Sphor, Aug 24, 2019 IP
  12. MariusEMP

    MariusEMP Peon

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    #12
    My advice would be to take a look at your web store first. It should be well responsive, easy to use, etc. If you have shitty e-commerce site, you can invest to digital marketing thousands EUR, although it won't convert
     
    MariusEMP, Sep 16, 2019 IP
  13. Meina

    Meina Member

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    #13
    I'd choose FB ads. You can run FB engagement ad. Get people engaged with it and you'll get social proof in return. Once you get that you can run a conversion ad. People are more willing to buy when there's social proof. The thing with running ads is you have to have a big budget to test and find out which works and which don't work. It takes time but if you're consistent you'll get the result.
     
    Meina, Sep 19, 2019 IP