Choosing the right keywords is extremely important for any website as the whole search engine traffic is driven by them. You should realize that the appropriate ones can bring in tons of web traffic from the search engines. Well, you wouldn't get much traffic if you haven't selected the right words.Selecting the right words is extremely important here and how to select keywords is an important question. By 'right' we mean the ones which can bring in maximum potential clients or readersWell, all you need to do is to wake up to the power of search engines. Yes, you heard it right, if you have done proper search engine optimization on your website you will start attracting phenomenal traffic to your website very soon. Coming back to finding the right words for your website, "buy shoes online", "buys shoes for cheap price", "discount for shoes", "shoes online", "shoes for men", "shoes for women" etc would be most popular keywords for the aforementioned example of shoes. As you can see, these would be using by all other competitors. That means these are highly competitive and you wouldn't be able to drive much traffic as other biggies are also rooting for the same ones.