How to see click stats from sites?

I started a campaign today. Using both search and content networks.

The search network is giving me just a few clicks, but the content network is giving me hundreds. However, all the stats are just for the search, is there any way I can see stats for the content network?

 

In your adwords campaign management page, click on the campaign. On the page you're taken to click on the ad group. You'll be given stats for the content network and the search network.

 

AllI can see is "Content Total". I don't want the total, I want to see how many clicks each keyword is getting

 

oh, okay - I run seperate adgroups on each keyword.

 

what is the difference between the search total and the content total?

 

Do you mean stats for the keywords? These statistics are only for search network.

Maybe you can get additional statistics for content network by running a report - but I don't remember what reports you can get there.

Also if you are getting so few clicks for Search network compared for Content Network I would use the separate bid feature to balance this: is always a good practice to balance more traffic to search network as it generate more conversion. (Sales/leads)