Can somebody share his own experience in topic above? Maybe some good ideas, thoughts, and foremost - Strategies. For example Forum posting - is it effective? DO NOT WRITE ABOUT GOOGLE SERVICES I KNOW ABOUT THEM!!!
Contribution in forums will help you to get decent exposure as a reliable service provider. Second, social media which is actually a good place for marketing your products and services as opposed to the poor way of SEO techniques to get valuable. However, there is no guaranteed marketing method through which you will get orders on a regular basis. In addition, you will notice that there are more than thousands of web hosting companies in the market who are trying to grab attention of potential customers. So it is a long hard struggle to beat off the competition. The best way of success in web hosting business, target the right audience, be honest with them and offer them something that on one else offering. What that is who knows!
Start with local clients to ensure your profit, and if you want to make money with worldwide clients, then you need 2 things. Good reputation and popularity! Get as many reviews as you can. Give as many discounts as you can. Even if social media campaign is a success, most web hosting buyers are looking for reviews, and if they can't find a review about your service they will walk away.