Bounce rate depends hugely on the type of traffic. Stumbleupon can generate tons of traffic, but it will always have an extremely high bounce rate. It also depends on which page people are landing on. Looking at bounce rate by traffic sources can give you a good idea of where to focus your efforts in order to locate ways of promoting your site that will reach the people who are most interested in exploring it thoroughly. If people are finding your site's homepage through an organic search, and are bouncing (leaving), that's a bad sign. But I would not be concerned about a high bounce rate if your traffic is coming through a site like stumbleupon. It's also helpful to look at the bounce rate by content. Look at which pages have a high bounce rate. If those pages are isolated articles that are not as closely related to the main subject matter of your site, I wouldn't worry about a high bounce rate. But if they're intended to be landing pages that draw in people to explore your site, then a high bounce rate on those pages is a sign that they aren't working, and that you need to work on those pages.
my bounce rate is around 54%, not good for my shopping site. content is the King of the Kings, maybe should spare no efforts to make the content attractive
y0ou can reduce the bounce rate by maintain the content of the landing page you have need to take the information about the keyword on landing page through which the visitor come to your site when they do not get the information relevant to the link they back from your site without more pageviews of your site
Yes and No. Basically, I agree. You should not pay too much attention and get crazy. BUT, improving your time-on-site+Bounce rate is always a good thing. So, if in X niche , a 80% bounce rate is good, making it 75% won't be a bad thing. As a 'stand alone' factor - it's a good thing to look at over time...
Content is very important to reduce the bounce rate off course, but the most important is a clear Call to Action. Make it very obvious what next step is. If it is a product page, then make it easy to add the product to the basket button. Make a good button in contrast colors etc. Every page should have one Call to action
Bounce rates are totally depend on visitors behavior. It keeps on up and down. The more useful info they find, the lessor will be your bounce rate. So take care of your contents and useful information you provide the visitors you serve.
Put some interactive content on your site,also create a side portion for updated news about your niche.These techniques will really effect your website bounce rate..
there are many reasons of increasing bounce rate. your content, site view is not good, more loading time, no suitable keyword. so first find out reason, and start work on it.
Bounce rates shouldn't be too heavily concentrated on, they should be looked at in conjunction with your traffic stats. If you're attracting non-targeted traffic then naturally your bounce rates are going to increase.
Improve the content quality of "top exiting page". for "top exit page" see visitor section in your Google Analytic.
i have just made a new website. and add google analytics code in it. i dont know about what is bounce rate? 1st it was under 1%, but now its increasing. would any body plz tell me what actually bounce rate is?